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Coverage / Framework

Ashridge Mission Model

The Ashridge Mission Model tests whether a stated organizational purpose, strategy, and value system genuinely reinforce each other, giving executives a diagnostic for spotting mission statements that sound compelling but do not actually guide decisions.

OriginAndrew Campbell and Sally Yeung (Ashridge Strategic Management Centre), 1991
Sources, and how strong they are
Primary source

Andrew Campbell and Sally Yeung (Ashridge Strategic Management Centre), 1991

The origin of the framework, as the directory records it. The mark grades the origin, not this page.

Advisory

Umbrex, Ashridge Mission Model

The directory entry this score was read from. Umbrex is a consultancy network; its summary is the reference, not a primary source.

Scored against the twelve cells, it loads three: Purpose, Strategy, and Incentives. The other nine it leaves to you. None of Composition, Evidence, or Mastery is among them, which is the usual result in this directory: the questions an agent in the loop raises first are the ones the literature answers least.

This is not a summary of the framework. Umbrex has one; the link under Sources goes there.

Where it lands on the canvas
Dispute this scoreRescoring is done in public and credited by name.