Doblin Ten Types of Innovation framework
Doblin's ten types catalog where a company can innovate across configuration, offering, and experience, a Strategy level ideation checklist that assigns no executor, designs no structure or authority, and produces no auditable evidence.
Larry Keeley and Doblin, 2013
The origin of the framework, as the directory records it. The mark grades the origin, not this page.
Umbrex, Doblin Ten Types of Innovation framework
The directory entry this score was read from. Umbrex is a consultancy network; its summary is the reference, not a primary source.
Scored against the twelve cells, it loads one: Strategy. The other eleven it leaves to you. None of Composition, Evidence, or Mastery is among them, which is the usual result in this directory: the questions an agent in the loop raises first are the ones the literature answers least.
This is not a summary of the framework. Umbrex has one; the link under Sources goes there.