Nudge Theory of Change
Nudge theory redesigns the choice architecture around a decision, using defaults, framing, and timely prompts to make a desired behavior the easiest option while still preserving each person's freedom to choose otherwise.
Richard Thaler & Cass Sunstein, 2008
The origin of the framework, as the directory records it. The mark grades the origin, not this page.
Umbrex, Nudge Theory of Change
The directory entry this score was read from. Umbrex is a consultancy network; its summary is the reference, not a primary source.
It loads no cell and describes no precondition, so it sits outside the canvas. That is a finding about the scope of the canvas, not a judgment of the framework.
Behavior-design toolkit shaping individual choice architecture, not a canvas design choice; sits outside the canvas.
This is not a summary of the framework. Umbrex has one; the link under Sources goes there.
Nowhere on the sheet.