Euler CenterWork Composition Run the assessment
Coverage / Framework

Value Proposition Canvas

The Value Proposition Canvas maps customer jobs, pains, and gains against pain relievers and gain creators to sharpen product market fit and messaging, but makes no organizational design choice about structure, authority, resourcing, or work assignment.

OriginAlexander Osterwalder and the Strategyzer team, 2014
Cells it loadsNone. Outside the canvas.
Sources, and how strong they are
Primary source

Alexander Osterwalder and the Strategyzer team, 2014

The origin of the framework, as the directory records it. The mark grades the origin, not this page.

Advisory

Umbrex, Value Proposition Canvas

The directory entry this score was read from. Umbrex is a consultancy network; its summary is the reference, not a primary source.

It loads no cell and describes no precondition, so it sits outside the canvas. That is a finding about the scope of the canvas, not a judgment of the framework.

Customer research and value fit tool; makes no organizational design choice, so it sits outside the canvas.

This is not a summary of the framework. Umbrex has one; the link under Sources goes there.

Where it lands on the canvas

Nowhere on the sheet.

Dispute this scoreRescoring is done in public and credited by name.