Massive transformative purpose
A purpose big enough that people outside your payroll want to help.
Salim Ismail, Michael Malone and Yuri van Geest, Exponential Organizations
2014
From the Exponential Organizations work: a purpose stated ambitiously enough to organize a community rather than a department, and specifically enough to rule things out. The test is whether someone who does not work for you would act on it. The same book supplies the staff-on-demand and leveraged-assets ideas in the Resources cell.
Useful as a counterweight to internal mission statements, and useful as a warning. A purpose stated at a scale nobody can deliver is not ambition, it is the failure mode in the NEOM entry.
What orients a person and an agent when neither can see the whole system?
What is owned, what is rented, and what is summoned only when needed?